About the Author
Dhanashree Mane
Personal Story
With 11+ years of experience in marketing, new product management and go-to-market execution, Dhanashree blends strategic thinking with strong on-ground execution and is currently driving ZeroB Hydrolife’s premium health and wellness positioning.
Educational background
Bachelors (Economics Honours), MBA in Marketing.
Relevant work experience
11+ years of experience spanning brand management, product marketing, leading digital growth and integrated ATL–BTL programs and go-to-market strategy, across consumer durables, healthcare, agriculture, and high-end water ionization categories.
Areas of expertise
Product Marketing & Category Creation, Go-To-Market (GTM) Strategy, Brand & Communication Strategy, Health & Wellness Positioning, Internal Management Systems & Cross-Functional Process Alignment, Omnichannel Marketing, BIS Compliance & Product Architecture, B2B & Consumer Marketing.
